The food bank bootcamp marketing strategy popped in my head when I was cracking a 7 miler through the Welsh countryside.
(I flew over from Spain to celebrate my mums 60th)
Part way through the run I got thinking about a conversation I had with a bootcamp trainer a few weeks ago. And how they were struggling to compete with new & local competitors.
I came up with a few ideas, one of which I’m going to share with you today. As you’ll see from Karen’s testimonial further down, the food bank bootcamp marketing strategy works. It’s a fantastic way to gain publicity for your fitness business, whilst giving something back to your community at the same time.
Here’s how To Implement ..
The Food Bank Bootcamp Marketing Strategy
Find out where your nearest food bank is then plan a 10 mile (round trip) charity walk to it’s location.
Everybody fills up a rucksack full of food to carry and take (Carry weight whilst walking is a great workout).
- Beginners: 5 kilos
- Intermediate: 7 Kilos
- Advanced: 10 Kilos
Contact your local newspapers/radio station and ask them if they will cover the story, and possibly get involved.
(They love stuff like this)
Set a date, set a meeting point and encourage your clients to spread the word and get as many people to take part as possible. You’ll need a leader for the walk and several helpers, one which will stay at the back.
So, thats the food bank Fitness marketing strategy. All you have to do now is implement it like Karen did below.
You’ll benefit from Free publicity, free exposure, and the potential for lots of new clients.
Bootcamp instructor…
Karen Hamilton Used The Food Bank
Bootcamp Marketing Strategy With Great Effect
I was delighted to receive the following email from bootcamp instructor Karen Hamilton who read my email and implemented the the food bank bootcamp marketing strategy.
In her own words Karen emailed in to say
“Hi Leon,
Click here to read the full editorial.
Top Tips When Implementing The Food
Bank Bootcamp Marketing Strategy
Important:
- Make sure new peeps fill out a Par Q
- Carry out a risk assessment and write it out
- Make sure you have an emergency procedure in place
- Be contactable at all times so you can communicate with your helpers if need be
- Follow up with new prospects
You’ll think of other stuff I’m sure.
Final Thoughts.
If you’re competitors are willing to go out of their comfort zone to get noticed and you’re not, then it doesn’t matter if you’ve been around for years. They’ll wipe the floor with you.
Anything can happen in business, so stay sharp, stay focused, and stay motivated.
Cheers
Leon
P.S. You can find my full marketing suite (it’s not advertised on my sales page), over in the Workout Design Club.
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