Leon's Story: From the Battlefield to Building Communities. Leon Melnicenko, a dedicated REP’s fitness professional from Bolton, England, brings a wealth of experience from his time as a British Commando. As part of the 42-Commando Royal Marines, Leon earned the esteemed green beret, mastering discipline, teamwork, and leadership. During his service, his passion for fitness emerged, as he led troop fitness sessions that were as effective as they were engaging.
Calling all health and fit pros
Discover: How to Keep Your Facebook Community Inspired, Engaged, and Committed
Get 365 Days of Done-for-You Facebook Content That Educates, Motivates, and Helps Clients Get Better Results From Your Training Programme.
Dear Trainer
Let’s be honest—how often do you find yourself staring at your Facebook group, wondering, “What should I post today?”
It’s frustrating, time-consuming, and, honestly, it can feel like a full-time job. And when you’re busy running classes, managing clients, and trying to grow your business, coming up with fresh ideas every day is the last thing you want to do.
And that's where The Fitness Community Blueprint come in.
This done-for-you content system takes the stress out of running your Facebook group by giving you 365 days of unique and strategically crafted posts—ready to copy and paste.
How It Works´kjbñjbìjb
Every day for 52 weeks, you’ll post a unique piece of content in your private Facebook group, that follows the natural progression of your week.
That's one amazing post each day for an entire year.
And when you've used all 52-weeks of content, repeat the cycle.
This incredible system is built on timeless principles, allowing you to repeat the content year after year to reinforce key concepts, inspire your clients, and keep your community engaged.
Check Out A Full Week Of Content
Here's What You Get:
1-Year of Community Boosting Content!
Month 1 January:
Building Strong Foundations
Start the year by building a strong foundation for success with January’s content: motivational posts to set goals and foster a growth mindset, practical self-care tips, strength-building workout challenges, creative connection activities, nutritious recipes, and reflective prompts to track progress. It’s all about creating momentum for a transformative year.
Month 2 February:
Breakthroughs and Balance
February’s content is focused on breaking barriers, staying consistent, and finding joy in the wellness journey. From empowering motivational themes to practical tips and engaging challenges, this month offers a mix of inspiration, fun, and actionable advice. Members explore creative workouts, nourishing recipes, and strategies to stay on track while celebrating small wins and fostering a sense of community. Its a month dedicated to progress, resilience, and connection.
Month 3 – March:
Resilience in Motion
March is all about resilience, creativity, and growth, featuring the power of affirmations, energizing nutrition tips, and unique challenges that inspire and engage. From learning the history of Burpees to fun challenges like spelling the alphabet with your legs, the month blends fitness with engaging group activities like music playlists, riddles, and recipe sharing. Weekly reflections and goal-setting keep everyone motivated and on track, fostering community and progress.
Month 4 – April: Renew, Recharge, and Rise
April is your chance to hit refresh and rediscover what drives you. This month, we explore powerful mindset tools like kindness and resilience, creative fitness challenges that push limits, and recipes that prove healthy eating can be delicious. It’s all about embracing fresh starts, simplifying routines, and celebrating small wins with your community. Get ready to recharge your energy and rise to the next level! ✨
Month 5 – May: Strength and Celebration
May is all about celebrating growth and pushing boundaries. This month’s content includes energizing workouts, practical self-care strategies, and engaging activities that encourage connection and creativity. With a focus on building strength, boosting resilience, and fostering community, May helps participants stay motivated and aligned with their wellness goals.
Month 6 – June:
Breakthroughs and Bold Moves
June is your month for transformation—where mindset shifts challenge old patterns, bold fitness challenges keep you on your toes, and smart strategies like meal planning set the stage for lasting progress. It’s not just about working harder; it’s about thinking bigger. Get ready to break through barriers and surprise yourself at every turn! ✨
Month 7 – July: Focus, Flourish, and Fuel.
July is your month to re-energize and take on unique challenges that inspire strength and creativity. With mindset shifts that encourage gratitude and positivity, interactive activities to deepen connections, and fitness tasks designed to push boundaries, every post keeps your community motivated and engaged. Pair it all with delicious recipes that fuel progress and balance, and you’ve got a month packed with growth and inspiration. Get ready to embrace fresh perspectives, exciting challenges, and a stronger, more connected community!
Month 8: August:
Energize, Empower, and Elevate
August is packed with inspiration to ignite your fitness community! From habit-building insights and energizing superfood secrets to fun challenges that test grit and creativity, every day brings something new to keep your group engaged. Plus, delicious recipes and share-worthy ideas add a touch of excitement to the mix. It’s all designed to educate, inspire, and bring your community closer—but the details? You’ll have to discover them inside!
Month 9 – September
Explore, Empower, and Grow
September is all about pushing boundaries, discovering new possibilities, and stepping into your full potential. From fostering resilience through mindset shifts to sparking creativity with interactive challenges, this month inspires personal and community growth. September will take your group to the next stage of transformation! ✨
Month 10 – October: Reflect, Recharge, and Rise
October brings a mix of introspection, creativity, and action to your fitness community. With engaging discussions on self-awareness and gratitude, energizing physical challenges, and nutrient-packed recipes, this month is all about building momentum and staying inspired. Interactive activities and thoughtful reflections ensure your group stays motivated, connected, and ready to rise to the next level—together. The details? You’ll uncover them as you go!
Month 11 – November:
Challenge, Connect, and Conquer
November brings a mix of self-discovery, bold challenges, and community connections to energize your fitness journey. With thought-provoking mindset shifts, creative physical challenges, and clever food swaps, this month is all about turning small actions into big wins. From embracing chaos to exploring the power of patience, every post is designed to inspire growth and deepen the bonds within your fitness community. Ready to uncover what’s next? Let November show you the way!
Month 12 – December:
Reflect, Recharge, and Reignite
December closes the year with a perfect blend of mindfulness, movement, and celebration. From exploring the power of neuroplasticity and breaking free from autopilot habits to embracing creative challenges, this month inspires growth and connection. Nourish your body with comforting recipes like classic chicken noodle soup and discover fun ways to stay engaged with your community during the festive season. December is all about finishing strong and setting the stage for a powerful year ahead!
Schedule Your Posts for the Week in Under 10 Minutes and Watch Your Community Thrive!
How It Works In 3 Easy Steps
What to Expect with the Fitness Community Blueprint!
Retain Your Clients For Years, Not Months!
By delivering consistent, meaningful content aligned with your clients journey, you create an environment where members feel supported, valued, and inspired. This connection strengthens loyalty and reduces churn, ensuring your fitness community remains active, motivated, and eager to stay with you long-term. When clients feel part of something bigger, they keep showing up—not just for their goals but for the community you’ve built.
Spend Minutes Scheduling Instead of Hours Creating
With 365 done-for-you Facebook posts and accompanying graphics, you no longer have to spend hours brainstorming, planning, and creating content for your Facebook group. Everything is ready to go, so you can focus on running your business and connecting with your community.
Educate, Inspire, and Motivate Toward Better Results
The Fitness Community Blueprint is designed to do more than just engage and retain your members—it empowers them. Through educational content that reinforces core principles, inspiring posts that spark action, and fun fitness challenges that entertain and create excitement, this system keeps your community on track toward real, lasting results. It’s not just about participation; it’s about progress, growth, and transformation.
Two Powerful Ways to Use The Fitness Community Blueprint!
The Fitness Community Blueprint is designed to make running a private Facebook community group effortless and effective. However, its versatility doesn’t stop there—it also works perfectly as email content, helping you stay connected and deliver value directly to your clients’ inboxes.
Private Facebook Groups
This system is designed with private Facebook groups in mind, making it easier than ever to engage your community. Share daily posts to educate, inspire, and motivate your members in a private, supportive space where they feel connected and valued.
Emails Made Easy
This system isn’t just for Facebook groups—it’s perfect for email too! The content is ready to use as-is, allowing you to craft engaging emails in minutes. Deliver motivational messages, fitness tips, and actionable challenges directly to your clients’ inboxes without any additional effort.
Whether you’re staying connected with active members or reaching out to those who’ve been less engaged, this system ensures your emails are impactful, professional, and consistently valuable.
Meet The Creators
The Team Behind The Fitness Community Blueprint!
We spent 7 months developing and perfecting The Fitness Community Blueprint for our own business—and now, you can access it for just a fraction of what we invested.
With expert copywriters, creative designers, and skilled workout creators behind it, this system transforms your Facebook group into a vibrant, inspiring space that keeps members engaged and motivated every day.
Let us handle the content, so you can focus on what you do best: changing lives and growing your community!
leon melnicenko
sophie wilkinson
Sophie’s Story:
A Leap of Faith, Connection, and Purpose
Sophie Wilkinson’s journey to this project is as inspiring as the system itself. A former trainee lawyer in London, Sophie decided to take a sabbatical to reconnect with her family in Spain. It was there she met Leon, and the connection sparked not just a personal partnership but a shared professional vision.
Why Our Clients Love The Fitness Community Blueprint
"My clients absolutely love the daily posts. Whether it’s a mindset lesson or a fun challenge, the content keeps them engaged and inspired to show up. It’s amazing to see how it helps build their momentum and keeps them on track!"
Pete Wollard
Personal Trainer US
"Using this content has been a total game-changer for my business. I save hours every week because the posts are already done for me. I no longer stress about creating content—it’s all ready to go, and my social media has never been more consistent!"
Sally Hall
Tempest fitness uk
"I used to spend so much time stressing over what to post. Now, everything is done for me, and it’s all top-notch! I can focus on running my business, knowing my social media is handled with engaging, professional content that my clients love."
Alison Marron
b-fit bootcamp uk
"This content doesn’t just keep my clients engaged—it’s helped me build a real community. Everyone feels connected and supported, which has boosted retention and created incredible results for my business. My clients feel like they’re part of something bigger!"
Sophie Miles
bootcamp owner
No More Struggling With What To Post, We've Got You Covered!
Black Friday Special, Only...
$297 $197
Save $100
One time payment
Don’t miss this opportunity to get a complete Done-For-You system with 365 days of ready-to-post, engaging content designed to educate, motivate, and retain your fitness community—all while saving you hours every week.
Mega Bonus 1: 1000 Days of Awesome Facebook Content!
$197 $0
Save $197
Free, this week only
Last year, we launched 1000 Days of Awesome Facebook Content, a product that became one of our best sellers—and for good reason!
Now, as a special bonus, you can get 1000 extra days of done-for-you Facebook content to perfectly complement the Fitness Community Blueprint.
With this additional content, you’ll have even more creative and engaging posts at your fingertips, ensuring your clients stay happy, inspired, and loyal for years to come.
It’s the ultimate way to keep your fitness community thriving with fresh ideas and zero stress.
Mega Bonus 2: The FitPromo Accelerator
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Save $197
Free, this week only
Do you ever wish you could write a high-converting Facebook promotion for different times of the year, but feel stuck on what to say?
It’s frustrating, isn’t it? Knowing you have a great product or service, but struggling to find the right words to promote it effectively.
That’s why we created The FitPromo Accelerator—the ultimate promotional toolkit designed specifically for fitness trainers and gyms like yours.
It includes 11 ready-to-use Facebook promotions to help you leverage your existing clients and grow your business effortlessly.
These are done-for-you campaigns that save you time while delivering big results.
- New Year’s Kickstart
- Valentine’s Day
- Spring Reset
- Easter Special.
- Summer Shape-Up
- Back-to-School
- Holiday Hustle
- Bring-A-Buddy
- Referral Rewards
- 12 Days of Fitness
- Fitness Giveaway Campaign
Mega Bonus 3: The Facebook Business Page Blueprint
$197 $0
Save $197
Free, this week only
What’s the point of having a Facebook business page if it’s not bringing in clients? You see others using theirs to achieve amazing results and wonder why it’s not working for you.
It’s time to change that.
Turn your business page into a client-attracting magnet with the #1 Facebook business page strategy used by award-winning trainer Amy Pounder.
This proven system has helped trainers like you:
- Attract a steady stream of eager clients effortlessly.
- Build a highly engaged and loyal online community.
- Save time with creative, pre-planned content that delivers real results.
This bonus alone has the power to transform your business—and it will pay for the Fitness Community Blueprint many times over.
The 10-Year, 'Still Awesome a Decade Later' Guarantee"
This isn’t just a one-time solution—it’s a system designed to be repeated year after year, reeducating and reinforcing the key concepts your fitness community needs to thrive. That’s the power of this blueprint: it ensures your members stay engaged and motivated long-term. If it doesn’t deliver lasting results and value for a full decade, we’ll give you your money back. Because the best systems stand the test of time!"
Meet Leon And Sophie
The Passion Behind the Fitness Community Blueprint
The Fitness Community Blueprint was born out of our desire to create something transformative—not just for our clients, but for our own fitness business. We know firsthand the challenges of running a successful fitness community, and we created this system to solve those very challenges.
Leon’s Story: From the Battlefield to Building Communities
Leon Melnicenko, a dedicated REP’s fitness professional from Bolton, England, brings a wealth of experience from his time as a British Commando. As part of the 42-Commando Royal Marines, Leon earned the esteemed green beret, mastering discipline, teamwork, and leadership. During his service, his passion for fitness emerged, as he led troop fitness sessions that were as effective as they were engaging.
After his military career, Leon transitioned his leadership skills into the fitness world, founding Sound Fitness Team Training. Over the years, he’s conducted thousands of group classes, personal training sessions, and corporate team-building events—including sessions for renowned companies like Wrigley’s.
Recognizing the struggles fitness professionals face in creating fresh, engaging content for their communities, Leon founded The Workout Design Club—a platform that helps trainers design enjoyable workouts to grow their businesses. The Fitness Community Blueprint is an evolution of that mission: a system designed to empower fitness professionals to educate, motivate, and retain their communities with ease.
Sophie’s Story: A Leap of Faith, Connection, and Purpose
Sophie Wilkinson’s journey to this project is as inspiring as the system itself. A former trainee lawyer in London, Sophie decided to take a sabbatical to reconnect with her family in Spain. It was there she met Leon, and the connection sparked not just a personal partnership but a shared professional vision.
Sophie’s strategic mind and creative approach to content have been instrumental in shaping the Fitness Community Blueprint. As the CEO and content strategist behind The Workout Design Club, she combines her love of problem-solving with her commitment to empowering fitness professionals worldwide.
Together, Leon and Sophie are raising their two beautiful daughters, Alba and Lili, while continuing to revolutionize the fitness industry with tools that simplify and enhance the work of fitness professionals.
Why We Created the Fitness Community Blueprint:
We designed this system for our own business first, to address the daily struggles of running a thriving fitness community. It’s not just about saving time; it’s about creating meaningful, lasting change for clients. This is a system that’s been tested and proven to work—one that re-educates and reinforces the key concepts your community needs to succeed, year after year.
We’re thrilled to share this with you, so you can focus on what you do best: changing lives, building relationships, and growing your business. This is more than a content system—it’s the foundation for creating a loyal, thriving fitness community that stands the test of time.
To your success
Leon and Sophie
P.S. Remember, this system is completely DONE-FOR-YOU! All you have to do is copy and paste the content into your private Facebook groups—or even use it as email content. (Please note: This program is not designed for public Facebook pages, personal profiles, or websites.).
FAQ
Whether you’re a group trainer, PT, gym owner, or wellness coach, this system is designed to meet your needs. If you work with clients in any capacity where connection, education, and motivation are essential, the Fitness Community Blueprint is built to help you engage, inspire, and retain your community with ease!
Absolutely! We provide two versions of the Fitness Community Blueprint—one with UK English spelling and another with US English spelling. This ensures the content feels authentic and relatable for your audience, no matter where they’re located.
No problem! Setting up a private Facebook group is quick and easy, and we’re happy to guide you if needed. Plus, the content can also double as email content to keep your clients engaged through their inbox.
Sure, you could create your own posts—but let’s be honest: brainstorming fresh, impactful ideas every week takes time and energy. It’s easy to start strong, but over time, priorities shift, ideas run out, and the pressure builds. With the Fitness Community Blueprint, you get 365 done-for-you posts that strike the perfect balance between education, motivation, and engagement—all ready to go at a moment’s notice.
Yes! These posts are fully customizable. Whether you want to adjust the tone, add personal touches, or align them with your branding, you have full flexibility to make them your own.
With 365 days of done-for-you posts and accompanying graphics, you can say goodbye to hours spent brainstorming and creating content. Everything is ready to use, so you can focus on what you do best: running your business and connecting with your community.
Absolutely! The content is based on timeless principles like mindset, fitness, nutrition, and accountability, making it evergreen. You can repeat the cycle year after year to reinforce key concepts and keep your community engaged without it ever feeling stale.
By providing consistent, engaging content every day, you’ll foster a stronger sense of community, keep your clients motivated, and help them stay connected to their fitness goals. When your clients feel supported and inspired, they’re more likely to achieve lasting results.
Yes! These posts are fully customizable. Whether you want to adjust the tone, add personal touches, or align them with your branding, you have full flexibility to make them your own.
Absolutely! While the system is designed for Facebook, the content can be easily adapted for other platforms like Instagram, LinkedIn, or even email newsletters. The goal is to maximize your reach and engagement across multiple touchpoints.
An evergreen system is one that stays relevant and effective year after year. The Fitness Community Blueprint is designed to reinforce timeless fitness concepts, engage your community, and motivate your members—no matter when you use it.
Because the content is built around core principles like mindset, nutrition, fitness, and accountability, it doesn’t rely on trends or fads. This means you can repeat the system annually, reeducating and inspiring your members without it ever feeling stale. It’s a proven, repeatable strategy to keep your fitness community thriving for the long term!
The Fitness Community Blueprint provides 365 days of done-for-you posts and accompanying graphics, eliminating the hours spent brainstorming and creating content. This allows you to focus on running your business and connecting with your community.
Consistent, engaging content keeps your clients feeling connected, motivated, and supported throughout their fitness journey. By addressing their needs with educational, entertaining, and inspirational posts, you’ll foster a sense of belonging that encourages loyalty and helps them achieve lasting results.